Marketing that spreads like Wildfire
The key to our marketing success is that we:
- Clarify your marketing message.
- Find out who your customers are (their likes, needs, preferred communication methods, etc.)
- Discover where to find your customers (where they look for information, and where they are open to consuming information, which they were not deliberately pursue.)
- Examples include in blogs, forums, social media, YouTube, venues, direct mail, their email account, and the list of potential "places" goes on. From there, we focus our marketing on those places, and produce content they will want to consume. Rather than pushing content onto your potential clients, we hook them in so that they want to learn more.
- Customize a plan where we market strategically in these "places" to meet your business objectives. From there, we can execute the plan for you, or train your staff in proper execution.
Social Media Marketing
Find out how social media can be leveraged to build your business and brand. Through cultivating and nurturing relationships with your customers, you will start to see more inquiries and conversions, which will give you the opportunity to close more sales.
Pay Per Click Marketing (PPC)
Pay Per Click advertising has the potential for high return with little to no wastage. Once we determine the best search terms to market your business, we can train you in how to set up and monitor your pay per click advertising, or we can run the show for you. Pay Per Click is an advertising channel that goes beyond Google Ad Words; through our discovery session, we will be able to recommend the best pay per click options for your needs and budget.
From e-blasts, to newsletters, sale announcements and more, we plan, design, and execute email marketing campaigns. The key to successful email campaigns is a combination of a/b split testing, strategic market segmentation and customizing the graphics and content to speak to the market segment. We will teach you the ins-and-outs of customizing your content to best communicate with each of your target audiences.
"Pull" Marketing Strategies
We know how to position you as the expert individual or business. Through promoting your skills, knowledge and unique value proposition, we will help you "pull" your customers towards your message. Some methods we employ include publicity and PR campaigns, and the development of resources such as video tutorials, white papers, and workshops.